Welcome to POINT Consultancy!
We are creative thinkers, innovators and energetic doers with many years of experience in capturing qualitative and quantitative insights in the Middle East and North Africa.
We, at POINT Consultancy, offer full-service market research, but are going further than the traditional research methodologies. We have a real passion for new (digital) research technologies and hybrid techniques, such as social media measurement, online research and eye-tracking.
We offer a full range of market research products and services, going from survey or discussion guide design to advanced analysis and techniques, blending traditional and new market research methodologies. Just to name a few:
Let us tell you a bit more about some of our solutions that can help you understand patterns of consumer behavior:
Who is talking about your brand and competitors? What are they saying? Through a 2012 award winning partner, we monitor millions of pieces of information from regional sites. We use sophisticated technology that captures content, but also manual analysis is being done.
Eye Tracking is a magnificient example of our dedication to proving our clients with the most advanced technological research approaches in the market. Essential in testing FMCG products on shelves to ads/commercials in different media vehicles.
Qualitative research accomplished through varied techniques: deep exploration, wide exploration, real life exploration, online exploration, exploration of signs and symbols.
The premise of our model is that improvements in quality (what a company does for its customers) will drive increases in overall satisfaction which, in turn, will lead to increases in customer loyalty. This can be conducted online or offline.
POINT Consultancy boasts a multi-disciplinary team with many years of experience in the areas of: consumer behavior & insights, strategic marketing & brand management, media & communications (including PR), statistics & economics, and psychology.
The team’s diverse backgrounds allows us to partner with clients from a variety of industries to provide them with the most suitable solutions – which might go beyond the generic approach – in order to fit their business needs.
Questions? Need more information
Tel. No. +971 4 4542628
Fax. No. +971 4 4542629
24th Flr. Suite 2408 Concord Tower,
Dubai Media City, Dubai, UAE,
P.O. Box 390683