Menu back To Top
Client Login

Point Consultancy

    Explore a new way of thinking towards your brand
Maureen Massarani


Welcome to POINT Consultancy!

We are creative thinkers, innovators and energetic doers with many years of experience in capturing qualitative and quantitative insights in the Middle East and North Africa.

We, at POINT Consultancy, offer full-service market research, but are going further than the traditional research methodologies. We have a real passion for new (digital) research technologies and hybrid techniques, such as social media measurement, online research and eye-tracking.

our solutions

We offer a full range of market research products and services, going from survey or discussion guide design to advanced analysis and techniques, blending traditional and new market research methodologies. Just to name a few:

Let us tell you a bit more about some of our solutions that can help you understand patterns of consumer behavior:

Social Media Measurement

Social Media Measurement

Who is talking about your brand and competitors? What are they saying? Through a 2012 award winning partner, we monitor millions of pieces of information from regional sites. We use sophisticated technology that captures content, but also manual analysis is being done.

Learn More
Eye Tracking

Eye Tracking

Eye Tracking is a magnificient example of our dedication to proving our clients with the most advanced technological research approaches in the market. Essential in testing FMCG products on shelves to ads/commercials in different media vehicles.

Learn More
Qualitaive Analysis

Qualitative Offering

Qualitative research accomplished through varied techniques: deep exploration, wide exploration, real life exploration, online exploration, exploration of signs and symbols.

Learn More
Customer Satisfaction

Customer Satisfaction Survey

The premise of our model is that improvements in quality (what a company does for its customers) will drive increases in overall satisfaction which, in turn, will lead to increases in customer loyalty. This can be conducted online or offline.

Learn More

the team

POINT Consultancy boasts a multi-disciplinary team with many years of experience in the areas of: consumer behavior & insights, strategic marketing & brand management, media & communications (including PR), statistics & economics, and psychology.

The team’s diverse backgrounds allows us to partner with clients from a variety of industries to provide them with the most suitable solutions – which might go beyond the generic approach – in order to fit their business needs.

View the team

who we are


why us?

  • Regional and international experienced team
  • Multi-disciplinary with capabilities beyond market research
  • Traditional and innovative research solutions
  • Knowledge of advanced statistics in data analysis
  • Availability of benchmark measures across variables
  • Dedicated and hands-on approach
  • Workshops provided for consolidated learning
  • Technological-focused research facilities


Questions? Need more information

Tel. No. +971 4 4542628

Fax. No. +971 4 4542629


Head Office

24th Flr. Suite 2408 Concord Tower,

Dubai Media City, Dubai, UAE,

P.O. Box 390683

Your Name:
Your Email*:
Your Message*:
© Point Consultancy 2015