Welcome to POINT Consultancy!
We are a market research consultancy based in Dubai and we cater to clients in the Middle East and North Africa. We are a group of creative thinkers, energetic doers, and master innovators who have years of experience in helping companies learn more about their target market.
We believe that knowing your customers is the first and most important step towards business success. After all, if you don’t have a clear idea of who your audience is and what their needs and wants are, how can you create products and services that will add value to their lives?
This is why we offer the best market research techniques in the region. Our services range from tried-and-tested options (such as Ethnography and Customer Satisfaction Surveys) to the more modern solutions (like Eye Tracking). With our mix of traditional and contemporary services, we can help you measure brand awareness and loyalty and capture qualitative and quantitative insights from your target audience.
Getting the help of POINT Consultancy takes the guesswork out of knowing the needs and preferences of your customers and finding out exactly what they think of your business. It also gives you the information you need to create better versions of your products/solutions and provide better customer service and after-sales care. These, in turn, can help you increase sales, revenues, and brand recognition and improve your business as a whole.
So what are you waiting for? Take advantage of our solutions and let us help you understand customers behavior!
Social Media Measurement
Who is talking about your brand and competitors?Learn More
Eye Tracking is a magnificient example of our dedicationLearn More
Qualitative research accomplished through varied techniquesLearn More
Customer Satisfaction Survey
The premise of our model is that improvements in qualityLearn More
Why Choose Us
- Regional and international experienced team
- Traditional and innovative research solutions
- Availability of benchmark measures across variables
- Workshops provided for consolidated learning
- Multi-disciplinary with capabilities beyond market research
- Knowledge of advanced statistics in data analysis
- Dedicated and hands-on approach
- Technological-focused research facilities