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Eye Tracking

Eye Tracking is a magnificient example of our dedication to proving our clients with the most advanced technological research approaches in the market. Essential in testing FMCG products on shelves to ads/commercials in different media vehicles.

Eye Tracking is a magnificent example of our dedication to proving our clients with the most advanced technological research approaches in the market.

How does it work?

  • Retina tracking cameras allow you to see what the consumer sees
  • It identifies gaze spots and traces to determine what the consumer focuses on

Essential in testing FMCG products on shelves in local supermarkets, ads in different media vehicles including websites, commercials on television, to package designs. An ideal solution for online measurement, e.g. to reduce unwanted jargon on adverts, and to improve the design of your website.