Digital Ethnography offers a revolutionary market intelligence tool that enables businesses to track and study how individuals live, act, and make decisions in real-life situations through digital channels. The forward-thinking tool provides detailed cultural, social, and behavioral insights that empower brands to make business decisions based on data.

Our ethnographic research assists UAE brands to conduct indepth market analysis and feasibility studies with the added benefit of an in-the-moment view of consumers’ interaction with products, services, and brands in their day-to-day contexts. With video diaries, social media monitoring, and mobile research methods, we capture spontaneous consumer experiences that provide actionable insights.

Engaging with your prospective customers in their own environment allows you to collect in-depth information via ethnographic market research.

The primary aim of ethnographic marketing research is to explore the social aspects of consumer behavior, such as cultural values and how brands influence social relationships. Through the examination of these variables, ethnography can reveal likely issues and unfavorable attitudes towards your brand, and offer actionable advice for change.

Stay ahead of the competition with Digital Ethnography—Contact  Point Consultancy today to unlock real consumer behaviors like never before