Beyond the Survey, Leverage In-Depth Interview for Deeper User Insights

In-depth interviewsGain a comprehensive understanding of your target audience through personalized, one-on-one In-depth interview online communication. In-Depth Interviews (IDIs) are a widely utilized qualitative method, renowned for establishing a strong rapport between the respondent and the interviewer.

IDIs are often conducted with key industry experts and important stakeholders, providing an opportunity to gather profound insights. These interviews can occur in various settings, including in person (at the workplace, at home, or at a facility), over the telephone, or via online platforms.

Typically lasting between 60 to 90 minutes, depending on the agenda and depth of questions, In-depth interview enable the collection of detailed, nuanced feedback directly from your audience. This method significantly enhances your understanding and effectively informs your strategic decisions.