Energize Your Product Placement Module with Real-Time Insights from IHUTs

Product Placement | Point ConsultancyEnergize your product placement with fresh, real-time insights from authentic respondents worldwide, sharing feedback on your product. Whether you are a national brand testing a new food product or a local business evaluating outdoor power equipment, feedback from participants can propel your company to the next level of success.

In-Home Usage Tests (IHUTs) are a popular consumer product placement research methodology, applicable across various industries. This research primarily takes place inside participants’ homes, providing a real-world context for product testing. While traditional face-to-face in-home testing can be costly, we offer a cost-effective solution by combining reliable participant recruitment and product delivery with online or telephone surveys, ensuring high-quality insights.

By utilizing IHUTs, you can gather authentic feedback directly from consumers in their everyday environments, allowing you to understand how your product performs under real-life conditions. This approach helps identify strengths and areas for improvement, ensuring your product meets consumer needs and expectations, ultimately driving brand success.