Gain Real-Time Insights into Shopper Behavior with Digital Diaries

Point Consultancy uses Digital Diaries as a cutting-edge market research tool to track the behavior, experience, and taste of consumers longitudinally. Leveraging mobile applications, web platforms, and multimedia logs, we collect real-time, rich data that allows businesses to understand customer journeys, product interactions, and purchasing behaviors.

Our online diary research empowers UAE brands with thorough market examination and feasibility analysis, tapping into authentic consumer emotions in their natural environments. Our methodology provides affluent, data-based insights that yield improved strategic choice and brand placement.

With a qualitative, longitudinal study design, Digital Diaries allow respondents to document their lives at their own pace, giving a more intimate look at routine behaviors. Clients can view the actual-time posts for instant analysis or scroll through them at their convenience, making it a flexible and insightful study method.

By capturing insights where the experience is felt, Digital Diaries present an end-to-end view of long-term consumer behavior. Businesses are able to find behavioral patterns, identify purchase drivers, and fine-tune marketing campaigns for enhanced engagement.

Power your research with Digital Diaries—contact , Point Consultancy today to reveal insightful consumer intelligence