Uncover Real Voices: Leverage Online Focus Groups and One-on-One Interactions

Online Focus group discussions bring together individuals with similar backgrounds or experiences to discuss specific topics of interest, capturing a diverse range of experiences, opinions, beliefs, and values.

In-Depth Interviews (IDIs) are another common qualitative methodology that facilitates rapport between the respondent and the moderator, making them effective for gathering in-depth insights. IDIs typically involve key industry experts and stakeholders from various sectors.

Both IDIs and group discussions typically last 60 to 90 minutes, depending on the agenda and the depth of questions. These methods provide valuable opportunities to thoroughly explore topics and extract meaningful insights.

By utilizing both group discussions and IDIs, you can obtain nuanced perspectives and detailed feedback from participants, enhancing your understanding and informing strategic decisions effectively.